The Name Game

So, Ford is bringing back the Ranger and Bronco (both midsize Body-on-Frame, one a truck, one an actual 4×4 SUV, rather than softroader/CUV). Mitsubishi is bringing the name “Eclipse” back, but not as a hot coupe, but a compact CUV (Eclipse Cross).

And that’s the point at which TTAC asks what else?

Does it make sense to try to cash in on the nostalgia value of a nameplate?

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